Which UK Cities Deck Their Door With Wreaths?
8th Dec 2023Posted by Laura Rich on 8th Dec 2023
Belfast, Leeds and Glasgow top the list of 30 UK cities most likely to hang a wreath on their doors, according to our research! We've also got some top tips for creating your own dazzling door decor, so read on!
The festive period is well underway, with people keen to embrace the sparkle and magic of the season. Between October 1st and November 1st, use of #christmaswreath was already up a whopping +233% on TikTok. Searches for ‘Christmas Wreath’ were up +163% on Pinterest as people hunt for inspiration and share their door decor.
As a result, we've undertaken location-based research to see which UK cities are most likely to hang a Christmas wreath in 2023.
Where Does Your City Rank On The List?
- Northern powerhouses Belfast, Leeds and Glasgow take the top three spots. get the podium spots.
- Is the North more festive? The data shows a slight north-south divide, with more cities in the North and Midlands likely to hang wreaths and share the Christmas cheer than in the South.
- Leicester, Newport and Nottingham are the least likely cities out of the 30 to hang Christmas wreaths.
- London just misses out on a top-10 position, coming in at 11 - will we see Christmas wreaths in the Capital?
How To Style Your Front Door For Christmas
Alongside a wreath, there are plenty of ways to spruce up your door, porch, entryway or front garden for Christmas. Our styling expert Laura Rich shares 4 top tips for festive front door decor:
Nail Your Door Scape
Your front door lets you share your Christmas cheer and really express yourself, so consider the wider space. Garlands of lights and greenery can look fantastic draped around porches or doors. ‘Doorscaping’ is the latest buzzword for decorating the entrance to your home – think of your available space and the things you decorate it with as a landscape. Pick a theme and a colour palette to keep it cohesive. Don’t be shy about incorporating plants or ornaments you already have outside.
Embrace Festive Maximalism
credit: Pinterest
Home trends across the board have been embracing the maximalist look. This is also the case for Christmas décor. Greenery is always a popular festive choice. But this year, we’re seeing a grander approach, with spruce and fir boughs thick and textured. Wreaths and garlands are adopting sumptuous and decadent styling, featuring earthy tones, velvets, metallics and texture. Take inspiration from the ‘Victorian Boho’ trend for a touch of modern-kitsch-meets-Dickensian class. Deck your halls with rich burgundy ribbons, gold baubles and some feathers or bird ornaments to get that wow factor.
Upcycle For Big And Bold Door Decor
credit: Pinterest
'Big and bold’ doesn’t have to mean expensive. We’re seeing a lot of interest in Christmas wreath DIY across social media. We want to flex our crafty skills, save a few pennies and look out for the environment too. You can buy greenery or pre-made ‘naked’ wreaths from many florists. Then use a hot-glue gun or wire to adorn them with pinecones, conkers, dried flowers, ribbons and buttons, or even repurpose old or damaged tree decorations.
A Scandi-Inspired Christmas Door Is Always Welcome
credit: Pinterest
Just because maximalism is in, doesn’t mean minimalism is out. Scandi-inspired Christmas decor is still popular and will always look cosy. This can be an easy look to replicate. Start with some well-placed small pine trees. Add simple warm-yellow lights, loose and relaxed greenery, pine cones. Finish with some gold or white ribbon.
Methodology
Furniturebox took a seed list of the most populated UK cities using the ‘2023 World Population Review’ as a data source. Thirty of the UK's biggest cities by population were used as a basis to track eighteen Christmas wreath keywords on Google Keyword Planner. The average monthly search volume for Christmas wreath keywords was totalled for each listed UK city and divided by population to reflect search demand per capita accurately.
Data collected November 2023.
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