TikTok Interior Design Report: Future Interior Trends According To TikTok Influencers & Brands
30th Nov 2022Posted by Seeker on 30th Nov 2022
The next big interior design trends revealed through TikTok data, plus expert design inspiration on how to get ahead of the look for 2023 interior styling.
TikTok is a hive of visual inspiration, with a mode of searching inherently rooted in snappy 60-second videos that deliver food for thought. It’s no surprise then that the world of interior design has established a passionate and incredibly active community on this platform.
Rich with crowdsourced recommendations and influencer-led DIY hacks (as well as a sprinkling of fan-favourite brands), TikTok is an algorithmic tapestry recording and steering the latest interior trends as our personal tastes change on a dime.
#InteriorDesign on TikTok alone boasts over 17.7 billion views, a category that encapsulates a broad church of interior trends from the ever-present Scandinavian style to the ultra-futuristic wing of cyberpunk – taste is nothing if not subjective, after all.
This pandora’s box of trends often proves difficult to decipher. How much of what we see on TikTok actually translates into our home? Are these tips the next big trend or best avoided? What accounts can we trust to bring us cutting-edge inspiration for our homes?
With the expert help of product designer Laura Rich, Furniturebox dives into TikTok data to reveal which trends, influencers, and brands are having the biggest impact on the world of interior design right now. Take a look at the results!
Top Interior Design Influencers on TikTok
1. East Coast DIY – @eastcoastdiy
Cori (or East Coast DIY) tops the list as the most followed influencer. Cori is a self-taught DIYer and interior design influencer with a compelling personal story. In 2021, Cori took on an ambitious home renovation project while their husband was away with the US Army. In 2022, the home was flooded by Hurricane Ian – a Category 4 Hurricane that struck Florida. Today, you can join this TikTok star as they embark on new renovation projects and share tutorials to inspire you to also do it yourself.
2. Emily Rayna (Shaw) – @emilyrayna
Graduating with a Bachelor of Fine Arts (BFA) in interior design and architecture, Emily is a fantastically talented designer specialising in both commercial and residential design. This lover of all things art has built a dedicated community across social media, especially on TikTok where they post about their home design projects to 5.5 million followers.
3. Galey Alix – @gayleyalix
“Finance on weekdays, design on weekends” reads Gayley’s bio. They’re an Executive at Goldman Sachs who expresses an affinity with interior design across social media – so far amassing a following of 2.9 million on TikTok! Gayley has a unique approach to reinvention which makes them inspiring to follow. Expect content on home renovation and good vibes.
Most Liked Interior Design Influencers on TikTok
1. East Coast DIY – @eastcoastdiy
The compelling story and inspiring renovation content featured on the East Coast DIY TikTok account make this influencer the most followed and liked interior designer on the platform. Their most popular posts include discussions on new house plans and spray painting interior doors in different colours to make those neutrals pop.
2. Emily Rayna (Shaw) – @emilyrayna
Again showing that Emily is one of the brightest design stars on the planet, the data shows that their account is the second most liked on TikTok. Emily first renovated their parent's house to get hands-on experience with interior design. Today, some of their most popular videos include a mesmerising living room reveal and the process of making it – the reality of this challenge only makes it more impressive and insightful!
3. Josh & Matt Design – @joshandmattdesign
Josh (artist & architect) and Matt (software developer & designer) wow TikTok with their playful interior designs. The pair add a splash of humour and levity into every post while documenting their exploration into a unique contemporary style that borders on modern art. Furniturebox was taken aback by their 4-month apartment transformation.
Fastest-growing Interior Design Influencers on TikTok
1. The Orange Home – @the.orange.home
“An orange home with an orange tree” reads Jessica Bui’s bio as they share their home with 3.9 million followers. This account is the fastest-growing interior influencer on TikTok, with the data revealing an increase in demand of 6200% between 2021 and 2022. Find Jessica posting room updates, table displays, recipes, and listening to Taylor Swift (we approve!).
2. Shnordic – @shnordic
Schnordic is quickly becoming a TikTok sensation, posting about fashion, decor and beauty trends to their 187,600 followers. Their recent popularity on the platform makes them the second fastest-growing interior design influencer on TikTok – demand for their content has increased by 6100% according to the data study.
3. Ionefoxhome – @ionefoxhome
Recent Shorty Award Finalist in the House & Home category Drew Scott (or lonefoxhome) presents tips and tricks on modern minimalism with causal style. Drew has over 1.1 million followers on TikTok and their popularity continues to grow. The data study shows demand for the influencer has grown by 4500% since 2021.
Biggest Interior Design Trends on TikTok
1. Cottagecore
#cottagecore has over 11.5 billion views on TikTok making it the most popular interior design trend on the platform by far. The cottagecore aesthetic is an ultra-popular internet trend that often resonates with interior design and fashion.
“Cottagecore celebrates and idealises life in rural England and Europe,” says Furniturebox Product Designer Laura Rich. “We often see cottagecore interiors featuring exposed wooden beams and neutral tones as well as vintage deep-seated fabric sofas and cosy throws. The aesthetic isn't complete without the warm glow of a natural stone fireplace and a bouquet of garden flowers neatly displayed in a traditional vase.”
2. Maximalism
#maximalism boasts over 581 million views on TikTok which makes it the second most popular interior design trend on the platform. The brash, bold, and eye-catching nature of maximalism echoes the unique visual vibe of TikTok.
Furniturebox Product Designer Laura Rich says “maximalism is a celebration of variety. The more is more approach is playful and full of character, which makes it perfect for a TikTok audience – If you want to take a maximalist approach with your space, I recommend experimenting with a feature wall first by adding patterned wallpaper, a large mirror, and something quirky like a vintage room divider.”
3. Minimalism
#minimalism has over 553.3 million views on TikTok and claims its spot as the third most popular interior trend on the platform. The minimalist aesthetic is the polar opposite of maximalism and focuses on a less is more approach to design.
“Minimalism is a sense of purpose without clutter,” says Furniturebox Product Developer Laura Rich. “A minimalist approach requires you to strip down your space to its most basic functions, which makes smart storage options your best friend. I like to use wicker or fabric baskets as they hide clutter and fit neatly into cabinets. You can also leverage the height of your room and organise display items on shelves, keeping floor space open and free.”
Fastest-Growing Interior Design Trends
1. Cyberpunk
The cyberpunk aesthetic has long been beloved among pop-culture fan bases – and if you’re struggling to picture this grungy futuristic vibe, just think Ridley Scott’s 80s classic Blade Runner based on the novel Do Androids Dream of Electric Sheep by Philip K. Dick in 1968.
Today, cyberpunk is experiencing a strong resurgence in mainstream popularity, with the study indicating a 566% increase in demand since 2021. This is a trend that follows the “sudden popularity” of the Cyberpunk 2077 video game and its accompanying Netflix show.
Observing this sudden demand, Furniturebox has seen brilliant and truly unique renditions of the cyberpunk art style in the world of interior design. But can you pull it off at home?
“The cyberpunk art style takes inspiration from places you might not expect,” says Furniturebox Product Developer Laura Rich. “Sometimes it combines 40s film noir and gothic style with splashes of a bright futuristic colour palette and cybernetic detail. My favourite cyberpunk interior makeovers balance chaos with minimalism by incorporating Tron-like LED strip lights, metallics, and computer hardware.”
2. Maximalism
The maximalist aesthetic has experienced a strong spike in popularity over the past year, with demand increasing by over 257% since 2021. Already one of the most popular interior trends on TikTok, maximalism may soon be the dominant interior style overall.
Furniturebox Product designer Laura Rich says “Maximalism is so popular today because it’s a freeing way to express yourself. For me, it’s all about filling a room with your favourite colours, trinkets and fabrics. Go wild with your designs.”
3. Japandi
Japandi is a blend of two ever-popular interior styles: Japanese and Scandinavian. The trend is born from the Scandinavian term ‘hygge’ and the Japanese idea of ‘wabi-sabi’. The former is a concept of cosiness while the latter believes beauty lies in imperfection.
This approach to interior design is proving incredibly popular right now, with demand for the style increasing by 212% between 2021 and 2022.
“Japandi is famed for delicate and comforting craftsmanship,” says Furniturbox Product Developer Laura Rich. “Rooms are traditionally sparse and open, with an intentional focus on quality fixtures that anchor the surrounding furnishings in an imperfect yet homely balance. Colours in Japandi are neutrals like off-white, forest evergreen or pinkish clay – this is a deliberate choice to bring in natural and organic tones that evoke a sense of tranquillity.”
Biggest Interior Design Brands on TikTok
1. Wayfair – @wayfair
Home interior company Wayfair is the biggest brand to follow on TikTok for interior design tips. They boast over 19 thousand followers, 1.1 million likes and 184.4 million hashtag views. Find them posting about real-life design inspiration for everything in your home, from workspaces to the bedroom.
2. La Redoute – @laredoute
French style brand La Redoute is one of the best brand accounts to follow on TikTok for interior and homeware inspiration. They have 16 thousand followers, 1.5 million likes and 11.1million hashtag views on the platform. Follow this account to inspire the use of bright colours in your interiors and get advice on styling your next bedspread.
3. Selfridges – @selfridges
With 14 thousand followers, 3.3 million likes and 152 million hashtag views, the UK-based department store Selfridges has one of the most active and influential brand accounts on TikTok. They post about numerous installations and displays as well as provide fashion tips and videos of sweet treats on the platform.
Methodology
Online furniture store Funiturebox revealed the state of interior design trends by analysing 2022’s biggest interior design influencers, brands and trends on TikTok.
Furniturebox used seed lists to record the top influencers, brands, and trends on TikTok. Next, the total number of followers for influencers and the total number of views for brands and trends were recorded using the most appropriate hashtag.
The search volumes for each brand trend and influencer using the search terms [brand] [trend] and [influencer] for September 2020 to September 2021 and September 2021 to September 2022 were taken from Google Trends.
Data analysed October 2022.