Furniturebox Gets A Glow Up With Rebrand & New Logo

We’re giving Furniturebox a fresh new look, one that feels as warm and welcoming as the homes we help create.  

The gorgeous products and great prices you know us for aren’t going anywhere. This is about evolving so we can serve you even better, with a look that reflects who we are today and where we’re heading. 

Your home isn’t just a place to live. It’s the backdrop to life’s moments, big and small. It’s where you share meals, welcome friends, and make memories that last. We’re proud to be part of creating those spaces, and this rebrand is about deepening that connection so we can be an even bigger part of your story. 

When Furniturebox first started back in 2015, it was just our two founders, Monty and Dan, doing everything themselves. Ten years later, there are 80 of us working across three UK locations, including our new warehouse HQ in Chippenham, with nearly 9,000 products carefully packed and sent to their forever homes each month. Through it all, our mission has stayed the same: to make beautiful homes possible for everyone, with ease, whatever your budget.

"The company has grown so much over the last 10 years. We have a team that has expanded in both size and capability, a best-in-class distribution centre, an ever-growing product range, and an increasingly compelling proposition to our customers. While all of these elements have moved forward, our brand has lagged behind. This rebrand stays true to where it all began, but also gives us a platform to reach the sky." 
– Founder and Managing Director Monty George 

We’re not only growing, we’re growing up. That’s reflected in our product range, which is all about on-trend yet timeless style, using warm, natural materials, layered textures and sophisticated details. These are pieces you don’t just look at; you want to touch them, feel them, live with them. Our new brand draws inspiration from that same tactile richness, creating something more refined and confident yet still approachable. It feels connected to the furniture we design and to the homes it belongs in. 

"When we first started Furniturebox, our focus was simple: get great products to our customers at great prices. We weren’t thinking about logos, colour palettes or brand identities. We just wanted to deliver value and make people happy. Over the years, we’ve grown into something much bigger. We’ve learned a lot, earned the trust of thousands of customers, and built a team that truly cares. Along the way, we realised our old look didn’t really show who we are now or where we’re going. 

This new brand feels right. It’s modern, but warm. Confident, but approachable. It reflects the care we put into every order, the relationships we’ve built, and the ambition we have for the future. We’re proud of the company we’ve built, and this new look feels like the perfect next chapter. We love it, and we hope you do too." 
– Founder and Director Dan Beckles 

We’re still the same Furniturebox you love: fast, free delivery and a huge range of stunning, affordable furniture, backed by a team that puts people first. But now, our brand matches the ambition, care, and creativity that have been growing behind the scenes for years. 
 
This rebrand is a statement of intent. It says we’re here for the long haul, ready to grow with you, and always committed to earning your trust and making your space somewhere you truly love to be.